Top 5 Beauty Retail Android Apps in Bulgaria Q3 2021

The third quarter of 2021 saw interesting trends among the top beauty retail applications on the Android platform in Bulgaria. Here's a closer look at the performance of the top five apps: Notino: perfumes and cosmetics, Mein dm, Faberlic, Shoppe LK, and Makeup Lab.

Notino: perfumes and cosmetics showed a consistent weekly download rate, starting at around 535 in early July and peaking at 629 in the final week of July. However, there was a slight decline towards the end of September, with downloads dropping to 479. The app's weekly active users exhibited a similar trend, increasing from 2.6K to a peak of 2.8K in August, before settling at approximately 2.7K by the end of the quarter.

Mein dm experienced moderate weekly downloads, peaking at 363 in early August. However, there was a noticeable drop in mid-September, with downloads falling to 162 before slightly recovering to 192 by the end of September. The app maintained a relatively stable number of weekly active users, ranging from 3.3K to 3.7K throughout the quarter.

Faberlic faced fluctuations in weekly downloads, starting at 199 in late June and dropping significantly to just 2 in mid-September. The trend slightly improved to 33 by the end of the quarter. The app's weekly active users mirrored this instability, with numbers ranging from 832 to 1.1K, ending the quarter at 812.

Shoppe LK had an inconsistent download trend, with a high of 174 in early July and a low of 12 in mid-July. By the end of August, downloads had dropped to 41. Unfortunately, there were no data available for weekly active users.

Makeup Lab saw relatively low download numbers, peaking at 131 in early August. The app had periods of no downloads, particularly towards the end of the quarter, with a notable gap in data for active users.

These insights are derived from Sensor Tower data, offering a glimpse into the performance of beauty retail apps in Bulgaria for Q3 2021. For more detailed insights, visit Sensor Tower.